Poomgo Brand Renewal





AI fulfillment customized for e-commerce, Poomgo
Brand Design Renewal



Duotone have renewed the brand identity and website design of the service 'Poomgo', which provides a fulfillment solution for e-SME(Small and Medium-sized Enterprises).

Based on the goal of the service that drives business success, not just logistics, we defined the brand essence of 'connection' and built brand identity using the 'pulley' metaphor.

In response to the question "Why does 'Poomgo' exist?" it is a criterion to help the branding of 'Poomgo' move in a consistent direction in the future, and to pursue missions.


Based on the keyword 'connection', 'Poomgo' has a vision of "expanding the infinite possibilities of e-SME in the e-commerce market through 'Connection of brand value' centered on solid fulfillment services."



website link : https://poomgo.com


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Brand Design by Duotone
Creative Director : Ui Jin Kim
Project Lead : Yu Cheon Choi
Designer : Su Young Ban, Hyun Jin Lee, Seo Hyun Hyun



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Website Design, HTML : Studio A.N.D
Development : Dohands
Client : Dohands


ⓒDuotone Co. Ltd. All rights reserved.





Poomgo Brand Renewal
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